Hi, I'm Jimmy Ichane

I build, buy, and back internet businesses.Over the past decade, I’ve gone from running small quiz and shopping sites in Europe to scaling media companies that reached tens of millions of people every month.- At Bro Media, we grew into an 8-figure publisher, spending over $1M/month on ads and reaching 50M/month people worldwide.
- At NFTevening, we built the #1 NFT news site globally; a 7-figure business powered entirely by SEO
- Along the way, I also built Kalqui (quiz/trivia & comparison sites) and Paylo (a one stop performance marketing shop). Some wins were big, some smaller, but every one taught me how to build real businesses without hype.
Today, I run Better.ceo, my personal holding company. I partner with founders of proven, profitable companies, investing my time, network, knowledge, and capital to help them scale.Some examples:
- Local Education (UK staffing): doubled revenue from £300K to £600K in the first year.
- Wise Content (NZ lead gen): building the next market leader in broadband & mobile comparison.
I believe in bootstrapping, not chasing venture hype. In solving real problems for real customers. And in helping founders succeed because when they win, I win too.I live in Spain with my wife and two daughters, and I’m fluent in English, Spanish, and French. Beyond building my own companies, I share short-form videos highlighting real, profitable small businesses to inspire the next wave of entrepreneurs.